Jeff Patton started in software development in the early ’90s as a project leader for a small, software product company where he learned that well-written code and fast delivery are not the secrets to success. What makes the difference is understanding your customer and creating a great product. In 2000 Jeff worked as a product manager adopting Extreme Programming, gaining a strong appreciation for the discipline that agile thinking brings to software development. He received the Agile Alliance’s Gordon Pask Award for contributions to agile development and authored User Story Mapping. Learn more about Jeff at jpattonassociates.com.