Better Software West 2018 Concurrent Session : Product Owners in Agile: The Really Hard Role

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Thursday, June 7, 2018 - 3:00pm to 4:00pm

Product Owners in Agile: The Really Hard Role

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The Scrum product owner role has been defined since Scrum surfaced in 1993. After twenty-five years, you’d think we’d have a full understanding of the role and be able to execute it flawlessly. Well, Thomas Cagley has some good news and bad news to share. The bad news is that he continues to see organizations struggle with getting the balance of the role right. The good news is that he can help. In this session, Thomas will explore common antipatterns that must be avoided, including the proxy product owners who lack the empowerment, skill, or time to properly do the job; product owners who aren’t trusted; product owners who are too externally or internally focused; and product owners who lack the courage and skill to truly “own” their products. For each of these antipatterns, Thomas will explore a variety of techniques, approaches, and solutions to take your product ownership to the next level. Perhaps we finally can get the role of Scrum product owner right.

Thomas Cagley
Premios Group

Tom Cagley is a consultant, speaker, author, and coach who leads organizations and teams to unlock their inherent greatness. Tom helps teams and organizations improve cycle time, productivity, quality, morale, and customer satisfaction and then prove it. Tom is an internationally respected blogger and podcaster with over 11 years experience focusing on software process and measurement. He delivers content ranging from basic to cutting edge, helping a wide range practitioners. His blog entries and podcasts have been listened to or read well over a million times. He also co-authored Mastering Software Project Management: Best Practices, Tools and Techniques with Murali K. Chemuturi.