Impact Maps: Let Your Goals Drive Your Product Features
Wouldn’t it be great if there were a way to combine quantified business goals, direct traceability from goals to features, surfacing of value assumptions, cause-and-effect analysis, design thinking, and visual facilitation in a single approach? Mathias Eifert says there is! Impact maps support multiple stakeholders in gaining consensus on which features or actions are most useful in helping an organization achieve its goals. In the process, stakeholders agree what needs to be accomplished, create shared understanding of possible solutions, decide which user groups or personas to target first, derive epics/user stories, and identify underlying assumptions to be validated using testable hypotheses. With these elements of an impact map, Mathias says you can determine the leading indicators for early feedback on whether the project and the product are moving in the right direction. He explains how impact maps fit into the context of agile value delivery, how to build one with a group of stakeholders, and how to get the most value out of it. Finally, delegates will collaborate to create the start of an example map so they walk away with hands-on experience.