Better Software West 2018 Concurrent Session : Essential Product Ownership: It takes a Village


Thursday, June 7, 2018 - 3:00pm to 4:00pm

Essential Product Ownership: It takes a Village

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Scrum surfaced in 1993. So, the role of a Product Owner has existed for 20+ years. Surely the whole idea is well understood by now. Right? And the role is a simple one. There is a single product owner per product team or teams. Defining and accepting the work to meet the clients’ goals. Always mucking around the backlog. Again, simple and clear. Right? Well, in my coaching travels and observations it’s not that simple. I still see literally tens of organizations and hundreds of teams that struggle with the notion of product ownership. So, let’s go over it one more time. In this talk, join Bob Galen as he shares the patterns and stories of Essential Product Ownership. How the role should look and be properly executed. We’ll cover user stories, backlogs, refinement, ownership, vision, architecture, innovation, experimentation, measurement, and a host of other topics as we explore this seemingly simple, yet so hard to get right, role.

Bob Galen
Zenergy Technologies

An agile methodologist, practitioner, and coach, Bob Galen helps guide leaders and teams in their pragmatic adoption and organizational shift toward Scrum and other agile methods. Bob is often called “a Coach of Coaches” because of his deep and broad experience in the agile arena. He is director, agile practices at Zenergy Technologies; president of RGCG, LLC; and a frequent speaker at international conferences and professional groups on topics of agile software development. Bob authored Three Pillars of Agile Quality and Testing, Scrum Product Ownership, and Agile Reflections. A prolific writer, blogger, and podcaster, Bob can be reached at [email protected] or at LinkedIn.